Dovid Hoffman is joined by Scott Holz, an industry leader with unique insight into bringing innovation to people who already “know better.” Holz shares his experiences transforming the equipment of some of the greatest cyclists of all time, reshaping an industry with his forward-thinking approach. With over 13 years at Specialized, Scott Holz has worn many hats, from SBCU instructor to global brand strategist, and now Senior Program Manager for the company’s largest market. He has built and led a global team of 65, managed the acquisition of a startup, and developed talent and strategies across 25 international markets. Whether designing retail experiences, product packaging, or educational initiatives, Holz’s impact spans a network of over 3,000 retail partners worldwide. In this insightful conversation, Holz discusses the challenges of driving innovation in well-established industries, the importance of cross-functional collaboration, and how to engage and influence diverse audiences. Tune in for his thoughts on leadership, mentorship, and the value of adapting even when others may resist change.